THAI DINING IN SUKHUMVIT BANGKOK BY MICHELIN-STARRED CHEF NOOM
Experience Central & Southern Thai Cuisine in a 120-Year-Old Heritage House
Chef Noom
INTRODUCTION
Chef Noom is an acclaimed Thai chef known for his modern interpretation of authentic Thai cuisine, bringing together traditional flavours, refined techniques and contemporary presentation.
“Thaninthorn Juntharawan”
FULL BIOGRAPHY
Chef Noom’s culinary journey began in the United Kingdom, where he gained valuable experience at renowned Thai restaurants including Blue Elephant and Thai Square in London, as well as Michelin Guide establishments such as Zuma, Momo, Sketch and restaurants led by Gordon Ramsay. These experiences helped shape his disciplined approach to modern Thai cuisine.
After returning to Thailand, Chef Noom gained national recognition through appearances on Iron Chef Thailand and Kitchen Wars Thailand. He has also shared his experience with the next generation of culinary talent as a chef coach on Star Chef Thailand.
In 2017, Chef Noom founded Chim by Siam Wisdom, a restaurant that went on to receive Michelin-star recognition for multiple consecutive years, establishing itself as one of Thailand’s respected destinations for refined Thai dining.
In 2026, Chef Noom appeared as a judge on Hidden Taste Thailand Presented by Lotus’s, a nationwide cooking competition featuring more than 100 professional chefs and passionate home cooks. Built around the innovative “From Screen to Plate” concept, selected dishes from the programme were developed for customers to experience at Lotus’s stores across Thailand.
Chef Noom also joined the judging panel for the programme’s final round, where the remaining contestants faced their greatest culinary challenge under intense pressure. His participation reflects his respected position within Thailand’s culinary industry and his continued commitment to recognising and developing new cooking talent.
With more than 30 years of culinary experience, Chef Noom remains deeply committed to preserving Thailand’s culinary heritage while presenting it through refined techniques and contemporary dining experiences. At Siam Nora, he leads the culinary vision with a passion for elevating authentic Thai flavours and sharing their stories with diners from around the world.
-
30+ Years of Culinary Experience
A career shaped across Thailand and the United Kingdom, combining deep respect for Thai culinary heritage with refined modern techniques.
-
Michelin-Starred Leadership & Television Judge
Founder of Chim by Siam Wisdom and featured judge on Hidden Taste Thailand Presented by Lotus’s.
TELEVISION JUDGE
CHEF NOOM
JUDGE ON HIDDEN TASTE
THAILAND
DESCRIPTION
Chef Noom served as a judge on Hidden Taste Thailand Presented by Lotus’s, a nationwide cooking competition featuring more than 100 contestants—from restaurant chefs to passionate home cooks across Thailand.
Built around the innovative “From Screen to Plate” concept, the programme transformed selected competition dishes into real menu items available at Lotus’s stores nationwide. Chef Noom brought his decades of culinary experience to the judging panel, evaluating flavour, technique, creativity and each contestant’s ability to express their culinary identity.
From the opening rounds to the grand finale, Chef Noom helped guide the competition in its search for Thailand’s next outstanding culinary talent. In the final, Chef Noom and Chef Nick were required to reach a unanimous decision before naming the programme’s first champion, who received a THB 1 million prize.
Lotus’s officially describes the programme as involving more than 100 contestants and using the “From Screen to Plate” concept, while programme coverage confirms Chef Noom judged the early rounds and the grand finale
Chef Noom
Featured on Food Diary Thailand
Discover Siam Nora Dining as featured on Food Diary Thailand, showcasing the unique combination of Central and Southern Thai cuisine created by our chefs.
Siam Nora Dining was featured on the popular Thai food program Food Diary, highlighting our casual fine dining concept that brings together the rich flavors of Central and Southern Thai cuisine.
Located in a charming heritage house in Sukhumvit, Siam Nora offers a unique dining experience alongside Sangthong Bar, where guests can enjoy Thai tapas and signature cocktails.
Watch the video to explore our dishes, atmosphere, and the inspiration behind Siam Nora.
SIAM NORA DINING
Siam Nora Dining offers a relaxed yet refined dining experience inspired by Thailand’s rich culinary heritage.
Our menu celebrates the flavors of both Central and Southern Thai cuisine, with dishes carefully prepared using fresh ingredients and traditional techniques.
From family dinners to special celebrations, Siam Nora Dining provides a warm and memorable dining atmosphere in the heart of Sukhumvit.
SANGTHONG BAR
Sangthong Bar offers a vibrant and social space where guests can enjoy Thai tapas and creative cocktails.
Inspired by Thai culture and flavors, the bar serves handcrafted drinks and sharing plates that are perfect before dinner or for a relaxed evening with friends.
Sangthong Bar adds a lively dimension to the Siam Nora experience, blending traditional Thai hospitality with modern bar culture.